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BCCI pump in Rs 50 cr to promote Indian Premier League

By Saurabh Sharma May 02, 2019 • 19:22 PM View: 1872

New Delhi, May 2 (CRICKETNMORE): The Indian Premier League (IPL) is considered one of the most lucrative tournaments in the world. But even the premier T20 league needs to be promoted and advertised. And the Board of Control for Cricket in India (BCCI) kept aside Rs 50 crore for advertisement and promotion of the 12th edition of the league.

The BCCI in its budget for the 2019 edition of the tournament calculated the expense on advertisement and promotion at Rs 50 crore as per documents accessed by IANS. Interestingly, the 2018 edition had also seen them invest the same amount in promoting the T20 league.

TAGS IPL 2019

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