West Indies Cricket board argues for better revenue share from bi-lateral tours
May 23 (CRICKETNMORE) - Cricket West Indies (CWI) is proposing that the International Cricket Council (ICC) move away from its current financial model in order to achieve more equitable revenue distribution earned primarily from bi-lateral tours.
Moving away from the current model and replacing with one that is more equitable, it says, will create a more competitive environment for cricket and possibly grow new markets for the sport.
CEO of CWI Johnny Grave told SportsMax.TV Monday that the current system agreed to four years is heavily skewed towards the teams with bigger markets. Back then, the ICC agreed on several structural changes, one of which was that the ICC was no longer to regulate the Future Tours Programme (FTP).
Instead, tours would revert to bilateral agreements and it would be up to the full members to enter into as many or as few FTP agreements as they wished. Over time, the imbalance has been clear to see.
Estimates have shown that between 2016 and 2023 India is estimated to earn about US$400m or approximately 23 percent generated revenue. Over the same period, England would earn about US$137 million or 7.8 percent of revenue while CWI, Cricket Australia, Cricket New Zealand, Pakistan Cricket Board, and Cricket Sri Lanka would each get US$127 million or 7.2 percent. Zimbabwe is estimated to earn US$94 million or 5.3 percent