Star India to target IPL 2018 reaching 700 million T20 cricket fans
Gurugram, Jan 17 (CRICKETNMORE) - Indian Premier League's (IPL) new broadcaster Star India on Wednesday said it is targeting an unprecedented reach of 700 million Twenty20 cricket fans across TV and Digital platforms.
Sanjay Gupta, Managing Director, Star India, said at a press meet that through multiple attractive initiatives, they will try their best to ensure that the 2018 edition of IPL can better the last edition which had attracted 535 million fans.
"Over its 10-year journey, the IPL has grown into the single biggest property by far on Indian television. And now that it is on the Star India network across both, television and digital, we are set to use the confluence of technology, consumer insight, and experience in cricket coverage, to broaden the outreach and experience even further," Gupta said.