Amid the election fever nationwide, the most talked about cricketing event of the year, Indian Premier League (IPL) kicked off in UAE; far away from the national turf. Like every year, although glitter, glamour and presence of Bollywood superstars ruled the opening ceremony; it struggled to match up the interest in the previous year suggests Google Search trends.
Google search trends analysis related to Indian Premier League (IPL) during the initial launch week of the cricketing extravaganza put forward some interesting highlights:
Comparing the search interest for IPL-6 with the latest edition of Indian Premier League, Google search trends reflect the loss of interest among the digital audience. Going by the search patterns, IPL -7 doesn’t seems to have taken of well compared to IPL 6 which saw search graphs ticking the peak in initial days of the start of the event. Did elections impact the interest or rising controversies bolted the loss, this still needs to be ascertained?
In this cricket crazy nation, regional interest for Indian Premier League (IPL) also witnessed significant movement with West Bengal taking the top spot as the state searching the most for Indian Premier League. Karnataka from where the most no. of searches emerged during the last season was found trailing on the fifth spot.