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Package Rights Individually: Lalit Modi On IPL Market Strategy
Former Indian Premier League: Former Indian Premier League (IPL) chief Lalit Modi has laid out a bold roadmap for the league’s next media rights cycle, urging decision-makers to move away from bulk deals and instead "package their rights individually, that is, by different media types."
With the current rights cycle ending in 2027, Modi expects the IPL to "go to market" as early as the first quarter of 2027. He argues that the IPL should mirror the strategy used by the English Premier League (EPL) and increasingly by Formula 1.
"They have to go to market before the 2028 season, but ideally I think they will go to market, if I'm not mistaken, early next year, probably in the first quarter of 2027. In my view, they should package their rights individually, that is, by different media types, different streaming, whether it's OTT, digital, satellite television, terrestrial television, mobile rights, or global, country by country," Modi said.
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