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'Football Must Become Part Of Everyday Life In India Than A Four-year Carnival': Shaji Prabhakaran
Former All India Football Federation: Former All India Football Federation (AIFF) general secretary Shaji Prabhakaran has urged India to transform its periodic FIFA World Cup enthusiasm into a sustained movement for football development, saying the country must celebrate the sport throughout the year rather than only during the multinational event every four years.
In a column ahead of the FIFA World Cup 2026, Prabhakaran said football becomes hugely popular in India every four years, but much of that interest disappears once the tournament ends.
“Football must become part of everyday life in India rather than a four-year carnival. When football is celebrated 365 days a year, it becomes part of the country’s cultural bloodstream. That is the level of adoption India should seek,” Prabhakaran wrote in a column on his blog.
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