Ipl digital rights
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IPL Media Rights Auction Will Strengthen The Foundation Of Cricket In The Country, Says Ganguly
The Board of Control for Cricket in India (BCCI) president Sourav Ganguly has said the roaring success of the IPL Media Rights e-auction (2023-27) was an indicator of the extremely strong foundation the sport of cricket has in the country, adding that the numbers should be the "biggest motivation for all the young players".
The richest cricket board in the world got richer when it sold the IPL Media Rights for an astronomical sum of Rs 48,390.32 crore, but Ganguly said that the sport was not about money but talent.
