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    Cricket Image for IPL Media Rights: Decline In IPL Viewership - A Major Concern For BCCI
    Image Source: IANS
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    IPL Media Rights: Decline In IPL Viewership - A Major Concern For BCCI

    By IANS News April 10, 2022 • 20:58 PM View: 2044

    The fall in viewership during the first eight matches of the IPL 2022 could be a concern for the BCCI ahead of the e-auction of the cash-rich league's media rights for the 2023-27 cycle.

    The TV ratings (TVR) have seen a massive 33 per cent drop in the opening week and raised concerns among the advertisers and sports marketing community over the monetisation potential of the league.

    TAGS IPL Indian Premier League
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