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    'Overwhelming response', says Disney Star; IPL TV viewership returns to pre-pandemic levels as viewe
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    'Overwhelming Response', Says Disney Star; IPL TV Viewership Returns To Pre-pandemic Levels As Viewer Fatigue Wears Away

    By IANS News April 08, 2023 • 16:28 PM View: 949

    The Indian Premier League (IPL) has seen a significant increase in TV viewership for its season opener between Gujarat Titans and Chennai Super Kings. According to BARC data, the opening fixture clocked a total of 8.7 billion minutes of consumption on TV, which is 47% more than last year and the highest ever, other than IPL editions played during the pandemic-induced lockdown.

    However, recent reports suggest that the IPL's TV ratings have declined in the past couple of years due to viewer fatigue. Star Sports recorded a TVR of 5.6 for the opening fixture in 2022, the lowest in the last six editions.

    TAGS Gujarat Titans CSK IPL 2023
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