‘IPL Has Changed The Way Sport Is Viewed In India,’ Says Punjab Kings' Co-owner Ness Wadia
Indian Premier League: Indian Premier League (IPL) co-owner Ness Wadia believes the cash-rich league has barely scratched the surface of its potential, adding that the tournament has changed the way the sport is now seen in India. At the same time, Wadia asserted that the tournament's ‘best years are still ahead.’
Wadia's comments come on the back of global investment bank Houlihan Lokey's 2026 IPL valuation study revealing that the tournament’s business value has jumped by 11.4 per cent to USD 20.6 billion post the 2026 season, while its overall brand value rose to USD 4.3 billion - a 10.3 per cent year-on-year increase.
According to the report, Punjab Kings, one of the eight original franchises bought in 2008 for roughly USD 76 million, saw its valuation compound to approximately Rs 1,510 crore (USD 158 million) this year, marking a 12.1 per cent growth from 2025. Read More...
