Freddie flintoff

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Focus On Perry, Matthews, Lauren Bell, Ghosh, Alongside Andrew Flintoff In Women’s T20 World Cup Campaign

By IANS News September 18, 2025 • 23:26 PM View: 1165

The International Cricket Council: The International Cricket Council (ICC) and the England and Wales Cricket Board (ECB) on Thursday launched a bold new global marketing campaign – Catch the Spirit – igniting excitement ahead of the ICC Women’s T20 World Cup, which will take place on home soil next summer.

Featuring world-class stars Ellyse Perry (Australia), Hayley Matthews (West Indies), Lauren Bell (England), and Richa Ghosh (India) — with a special cameo from cricket legend Andrew Flintoff — the campaign showcases the infectious energy a country feels when a World Cup comes to town.

The tournament is set to offer hundreds of thousands of fans the chance to see the world’s best cricketers in action at world-class venues up and down the country, and is a huge opportunity to propel women’s cricket firmly into the mainstream.

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