Claire furlong

The International Cricket Council: The International Cricket Council (ICC) unveiled a vibrant makeover of the ICC T20 World Cup's new brand identity on Thursday.

The design, which is known for its quick movement and exciting moments, perfectly depicts the emotion that is present in every ball bowled in Twenty20 cricket. The unrelenting vitality of the genre is captured by the new graphic identity. The brand concept integrates textures and patterns that draw inspiration from the nation hosting each World Cup edition.

One such pattern pays reference to the West Indies' palm trees as well as the United States' "stripes," which are the hosts of the ICC Men's T20 World Cup in 2024. The logo represents the essential components of Twenty20 cricket, a creative synthesis of bat, ball, and energy. The T20 logo dynamically changes into a swinging bat contained inside a dynamic ball.