China is emerging as a key target for growth as the International Cricket Council (ICC) seeks new fans worldwide, its chief executive says. While South Asia accounts for about 90 percent of cricket's billion-plus fans, the ICC is seeking to expand the sport's fan base by 500 million and sees China's 1.4 billion people as a potentially huge audience -- helped by the steady progress of its women's team.
"The continued success of their women's team has provided a major boost to cricket in the country," ICC chief executive Sanjog Gupta told AFP. Read More...
