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    Brand ambassador

    Shreyas Iyer named brand ambassador for Formula 1-backed sim racing programme in India
    Image Source: IANS
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    Shreyas Iyer Named Brand Ambassador For Formula 1-backed Sim Racing Programme In India

    By IANS News April 30, 2026 • 16:32 PM View: 196
    F1 Sim Racing India Open: Shreyas Iyer has been appointed as the official brand ambassador for a Formula 1-backed sim racing initiative in India, with Mumbai Falcons Racing Limited announcing his association ahead of the launch of the F1 Sim Racing India Open 2026.

    The programme, organised under an agreement granting Mumbai Falcons the rights to host an official Formula 1-sanctioned sim-racing competition, aims to create a structured national platform for emerging esports racing talent across the country. The initiative marks a significant step towards integrating motorsport and esports within India’s broader sporting ecosystem.

    Iyer, regarded as one of India’s consistent performers across formats, has also built a strong connection with younger audiences beyond cricket, making him a strategic choice to represent the programme and its vision of engaging a new generation of athletes.

    TAGS Shreyas Iyer Mumbai Falcons Racing Limited F1 Sim Racing India Open Mumbai Falcons Brand Ambassador F1 Program FIA Formula World Championship Ameet Gadhoke Managing Director
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