Bhupendra paintola

Delhi High Court: Former India cricketer and current head coach of the Indian men’s team Gautam Gambhir has approached the Delhi High Court, seeking comprehensive protection of his personality and publicity rights against a "coordinated campaign of digital impersonation, AI-generated deepfakes, and unauthorised commercial exploitation."

The civil suit has been filed in the Commercial Division of the High Court, where Gambhir has sought an urgent injunction against multiple defendants, including social media accounts, e-commerce platforms and intermediaries.

In the law suit, Gambhir's legal team documented a "sharp and alarming increase in fabricated digital content" across Instagram, X (formerly Twitter), YouTube, and Facebook.