Arcy short: Cricket News & Match Updates

While much anticipation surrounded a potential India–Pakistan showdown, the absence of the clash did not diminish the excitement. In fact, the conversations around it fuelled massive global attention, skyrocketing WCL’s reach across broadcast and digital platforms, according to the report.

The final between Pakistan Champions and South Africa Champions became a global spectacle, ranking as one of the most-watched programs across Sony Max in the UK, while delivering historic ratings elsewhere.   Read More...