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ICC Opens Up On Not Using E-Auction For Media Rights Sales
The International Cricket Council (ICC), which recently released its first Invitation To Tender (ITT) for media rights for the next cycle of events starting in 2024, has said the complexity of its tender does not allow them to have an e-auction and it will continue with sealed bids.
The ICC on Monday launched the tender for its rights for the Indian territory alone for four and eight years (2024-31) and there have been apprehensions in the Indian market that the closed and sealed bids method being used by the ICC is not transparent enough.
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