Starting june

The Kerala State Civil Supplies: The FIFA World Cup excitement is set to enter Kerala households in a new way, with Supplyco launching its special promotional scheme ‘Supplyco Soccer Eleven’ for football fans and consumers.

The Kerala State Civil Supplies Corporation (Supplyco) is the state government’s public distribution and retail intervention agency, established to ensure the availability of essential commodities at affordable prices to the people of Kerala.

Starting June 15, the scheme will link 11 top World Cup teams with 11 popular Sabari products, offering discounts based on the performance of the teams in the tournament. Under the scheme, the number of goals scored by a team in each match will decide the discount percentage on the Sabari product linked to that team.