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Image Source: IANS
Mega Stars, Young Talents Fuel NBA's Global Viewership Surge
The National Basketball Association: The National Basketball Association (NBA), a professional league, has for years been the most watched basketball event in the world but in recent past it has broken all records in terms of Viewership.
NBA Deputy commissioner Mark Tatum spoke on the role of foreign players in the recent growth spurt of the association.
"All of these players are driving incredible interest in their home countries, in their regions, and around the world," said Tatum whilst speaking on a round-table call with reporters.
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