The Indian Premier league's new franchise Lucknow Super Giants (LSG) on Monday unveiled the logo of the team, saying the brand identity draws inspiration from ancient Indian mythology.
"The mythical bird Garuda -- who is a protector and enthroned with the power to move swiftly, has inspired us to create the winged emblem of the team. Garuda is omnipresent in every Indian culture and sub-culture," LSG said in a statement.
"The tri-colour wings of the entity, symbolically represent Lucknow Super Giants' pan-India appeal. The body of the bird has been formed by a blue coloured bat to signify the game of cricket, there is a red ball with an orange seam too. It is like an auspicious 'Jay tilak'," it added.
Soaring towards greatness.
— Lucknow Super Giants (@LucknowIPL) January 31, 2022
Lucknow Super Giants is all set to stretch its wings.
Prepare for greatness! #LucknowSuperGiants #IPL pic.twitter.com/kqmkyZX6Yi