Sydney, Feb 20 (IANS) India's star batsman Virat Kohli is not only scoring the runs on the field but is also the most talked about World Cup player on social networking site Twitter.
A recent survey by the networking site found all the most frequently mentioned players on Twitter were from India or Pakistan, reports the Sydney Morning Herald.
The sub-continent is also generating far more social media interest than Cup co-hosts Australia and New Zealand.
During India's game against Pakistan last Sunday, Twitter had 9990 posts a minute when the match ended.
The most mentioned match was India vs Pakistan, followed by Australia's game against England.
Twitter promotions, of varying scale in the sub-continent, is believed to have boosted its use in the cricket-dominated zone, the report adds.