Mumbai, Feb 10 (IANS) The Board of Control for Cricket in India (BCCI) Tuesday awarded certain media rights of the Indian Premier League (IPL) to Novi Digital Entertainment Pvt. Ltd. for a period of three years.

Novi Digital Entertainment, a wholly owned subsidiary of Star India Pvt. Ltd., got the rights for a cumulative fee of Rs.302.2 crores for 2015, 2016 and 2017.

The BCCI Marketing Committee received the bids here Tuesday for which a cumulative reserve price of Rs.120 crores over three seasons was set. The bidders were Times Internet Ltd., Multi Screen Media Pvt. Ltd. and Novi Digital Entertainment Pvt. Ltd.

“Our partnership with Novi Digital Entertainment Pvt. Ltd. augurs well for the IPL, as well as the millions of fans who follow the tournament and we are delighted to commence an association with the organisation whose bid was found to be the most deserving,” BCCI secretary Sanjay Patel said.

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Saurabh Sharma
An ardent cricket fan, Saurabh is covering cricket for last 12 years. He has started his professional journey with the Hindi publication, Navbharat Times (Times of India Group). Later on, he moved to TV (Sadhna News). In 2014, he joined Cricketnmore. Currently, he is serving as the editor of cricketnmore.com. His grasp on cricket statistics and ability to find an interesting angle in a news story make him a perfect fit for the online publishing business. He is also acting as a show producer for our ongoing video series - Cricket Tales, Cricket Flashback, & Cricket Trivia Read More
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