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IPL Media Rights Go Past 100-Crore Per Match Mark; Reports

By IANS News June 12, 2022 • 18:21 PM View: 1338

The e-auction of the media rights for the Indian Premier League (IPL) cycle 2023 to 2027 began on Sunday with reports suggesting that the value of rights for every match of the tournament has crossed the 100-crore mark on combining value for TV as well as digital price, marking it a rare milestone in the rights auction.

According to a Cricbuzz report, with the value per match crossing the Rs. 100-crore mark, the overall value of the media rights has touched Rs. 41,000 crore as of now, with two parties, whose names are yet to be known, not willing to give up on the digital rights of the mega event.