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ICC No. 1 in sports for video views on Facebook

By Saurabh Sharma August 07, 2020 • 15:02 PM View: 4420

Dubai, Aug 7: The International Cricket Council is the number one sports governing body for video views on Facebook, with more views on the platform than any other leading sporting organisations in 2020, ICC announced on Friday.

At a time when COVID-19 has severely impacted live sports, ICC's Facebook page received more than double the engagement of other global sporting federations, according to Facebook-owned analytics tool CrowdTangle.

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