The tokyo
Most Followed Paris 2024 Hailed As "Olympic Games Of A New Era" By IOC President Bach
The report, based on independent research conducted on behalf of the International Olympic Committee (IOC), highlighted unprecedented digital engagement during the Games. Social media platforms saw 412 billion engagements, representing a 290 per cent increase compared to the Tokyo Games, driven by over 270 million posts across various platforms, reports Xinhua.
A total of 28.7 billion hours of footage were consumed globally across media platforms, marking a 25 per cent increase from the previous Games. On average, each viewer watched nearly nine hours of coverage. In France, 95 per cent of the population tuned in, watching an average of 24 hours of Olympic action.
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