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Unleashing Potential: Why Motorsports Deserves A Spotlight In India
Globally, motorcycle racing is segmented into off-road racing (both either on circuits or open courses), road racing, trials, speedway and track racing. In India, dirt biking, adventure, performance, and track racing are gaining traction, but there is a need for a broader product portfolio beyond the imports that dominate the market today. The high cost of bikes, spares, accessories, tracks, trainers, and physical opportunities remains a significant barrier for many enthusiasts.
One could say that motorsports in India is on the cusp of a revolution. The past few years have seen a significant uptick in interest and participation across various forms of motorsports, from the Indian National Rally Championship (INRC) to the recent addition of MotoGP. The core audience of motorsports in India is the 18-45 age group which is predominantly male but we have been seeing growing enthusiasm among women, both in terms of participation as well as consumption, which is a clear indicator that India is ready to embrace motorsports as a mainstream sporting and entertainment avenue.
