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Coffee, Hope, And Football: The World Cup’s Sleepless Return
FIFA President Gianni Infantino: From Thursday night, alarm clocks will be ignored, office productivity will dip, and millions of fans will survive on coffee, hope, and football.
The 2026 FIFA World Cup is finally here, and from the millennials, who grew up waking at odd hours to watch Ronaldo, Zidane, and Ronaldinho, to Gen Z supporters documenting every kick, save, and celebration on social media, football’s biggest spectacle has once again united generations in a familiar ritual — sacrificing sleep for the beautiful game.
As the tournament got underway at Mexico City’s iconic Estadio Azteca, social media burst into life. Timelines transformed into virtual stadiums as memes, predictions, celebrations, and heated debates flooded screens within minutes of the opening ceremony.
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