Hockey India League Governing Committee: Hockey India on Thursday unveiled the official promo for the upcoming season of the Hero Hockey India League (HIL), introducing its bold new brand line, “Big. Is. Back”. The campaign signals the league’s intent to scale up in ambition, creativity, and fan engagement, backed by a refreshed identity designed to reintroduce HIL with a cinematic, energetic edge.
The creative direction celebrates the intensity and athleticism of hockey while highlighting the emotional and cultural resonance the sport continues to hold across India. The rollout spans multiple media and markets, ensuring impact across every major fan touchpoint.
HIL’s return in 2024 marked a major resurgence, with support from partners Prasar Bharati and Sony Sports Network helping the league achieve an extraordinary cumulative reach of 40.8 million viewers, a 48% jump over the 2017 season. The men’s final drew 3.07 million viewers, while the most-watched women’s match recorded 2.92 million. Internationally, the league expanded its footprint to over 5 million viewers across 18 hockey-playing nations through TV and OTT platforms. On social media, HIL surpassed 1 billion views across Facebook, Instagram and X on more than 3,000 pieces of content.
