Dubai Desert Classic Golf Gets Hero As New Title Sponsor

Dubai Desert Classic golf gets Hero as new title sponsor (Image Source: IANS)

The iconic Dubai Desert Classic, a more-than three-decade old event on the DP World Tour Championship, announced Hero MotoCorp as the new Title Partner of the tournament, which is the second Rolex Series event of the 2023 DP World Tour season.

The Hero Dubai Desert Classic is part of the four-week series of events on DP World in the Middle East. It begins with the Hero Cup, a new team match play contest aimed at giving European players experience in the format ahead of the 2023 Ryder Cup.

That will be followed by back-to-back Rolex Series events in Abu Dhabi and Dubai and concluding at the Ras al Khaimah Championship.

The Dubai Desert Classic brings together Hero MotoCorp and the DP World Tour's longest-running event in the Middle East.

World No. 1 Rory McIlroy will lead a stellar field as the event returns to Emirates Golf Club from January 26-29 for its 34th edition.

The tournament was elevated to Rolex Series status in 2022 and next year will once again form part of the traditional 'Desert Swing', which annually attracts golf's leading players to the region.

The new agreement extends Hero MotoCorp's long-term relationship with the DP World Tour which began in 2015 at the Hero Indian Open. Since then, Hero has also supported the Hero Challenge - a series of fast-paced showpiece events and short form social and digital content, which have taken golf to new audiences - as well as the Hero Open, which featured on the DP World Tour schedule from 2020 to 2022.

Pawan Munjal, Chairman and CEO, Hero MotoCorp, said: "We continue to have a long -term partnership with the DP World Tour; and the Hero Dubai Desert Classic is an extension of this engagement. We are delighted to be associated with this iconic event and will now be supporting two much-awaited marquee tournaments in the Middle East - the Hero Cup and the Hero Dubai Desert Classic - as part of the traditional Desert Swing. It surely promises to be an exciting start to the season, and we look forward to seeing world-class golf on display."

Keith Pelley, CEO of the DP World Tour, said: "It is my pleasure to welcome Hero MotoCorp as the new Title Partner of the Hero Dubai Desert Classic. We are proud to further develop our long-term relationship with Hero MotoCorp and thank Dr Pawan Munjal for his continued support of golf in general and the DP World Tour in particular.

"January promises to bring yet another memorable edition of this historic event, as we once again welcome some of the best players in the world to Dubai for the second Rolex Series event of 2023, two weeks after an exciting season-opener in the new Hero Cup."

The Dubai Desert Classic was the DP World Tour's first event in the Middle East region in 1989, cementing the Tour's relationship with Dubai and the United Arab Emirates.

"January promises to bring yet another memorable edition of this historic event, as we once again welcome some of the best players in the world to Dubai for the second Rolex Series event of 2023, two weeks after an exciting season-opener in the new Hero Cup."

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