The International Cricket Council (ICC) on Friday announced a new four-year direct deal with Times Internet Limited in the USA and Canada, making Willow TV the home of ICC cricket in both countries in TV and digital up until the end of 2027.
Under this deal, Willow TV and Digital will broadcast all ICC men's and women's major events on TV and digital. The new deal continues the successful partnership between ICC and Willow TV which has been in place since 2016, delivering extensive coverage across Willow's platforms, bringing cricket to a growing number of fans across the USA and Canada.
"USA is an important strategic market for the ICC and the direct partnership with Willow will provide us with a number of exciting opportunities to strengthen engagement with fans in the region. With content available across Willow's digital and TV platforms, it is an incredible opportunity for new fans to enjoy and engage with the sport across North America," said Geoff Allardice, ICC Chief Executive.
