TATA IPL 2023: Disney Star, the official TV broadcaster of IPL, announced a ground-breaking achievement as it delivered the grandest playoffs in the history of the league, accompanied by unprecedented viewership and ratings.
"The IPL 2023 playoffs have shattered all records, achieving an astounding 44% (Figures are for M15+ including OOH) increase in ratings compared to the previous year, surpassing the previous highest-rated playoffs recorded in IPL 2020. This extraordinary accomplishment demonstrates the unwavering support and enthusiasm of cricket fans nationwide, cementing the broadcaster's position as the premier sports broadcaster in India," a statement read.
Among the thrilling encounters that unfolded during the playoffs, the match between the Gujarat Titans and the Mumbai Indians (Qualifier 2) left an indelible mark on the cricketing landscape. This clash witnessed an unprecedented Peak TV Concurrency of 6.1 crore (Figures are for 2+ U+R including OOH) captivating fans across the nation. Not only did this match command immense attention, but it also soared to new heights, becoming the highest-rated playoffs match ever. The intense battle on the field and the players' stellar performances kept viewers on the edge of their seats throughout the match.
