Snapchat partners with four teams in IPL 2018
April 9 (CRICKETNMORE) - Snapchat announces a partnership with four IPL teams to create a unique fan experience. Mumbai Indians, Royal Challengers Bangalore, Delhi Daredevils and Rajasthan Royals, have joined the platform as Official Stories.
Snapchat has also released new creative tools for fans to support their teams and join the fun, such as custom Stickers, Filters and Lenses. The Lenses transform you into a helmeted player, with the team anthem playing in the background, and are available automatically in each team's state or by scanning a Snapcode in Snapchat!
"We love finding new ways to make Snapchat a great place for fans," said Ben Schwerin, Snapchat's vice president of partnerships. "We are so excited for Snapchatters to be able to catch behind the scenes action by their favorite players, cheer their teams and share in the IPL 2018 frenzy with their friends and family!”