When the Indian women's cricket team participated in the World Cup in 1997 at home, they got Rs 1000 as match fee for each match. Things have come a long way from those dark ages to 2025, when in the Women's Premier League (WPL) mini-auction, Simran Shaikh got a bid of Rs 1.90 crore, and the 16-year-old G Kamalini went for Rs 1.60 crore.
The media has started taking attention, and the broadcasters are also showing women-only sports even amidst top-level men's competition -- like in the case of WPL 2025 in the middle of the men's Champions Trophy.
However, there is a lot that still needs to be done to change society's perspective towards women's sports, attract more eyeballs on the broadcast spectrum and gain the confidence of the corporate world to take a full dive into women's sport.