Royal Challengers Bangalore launches Innovation Lab to shape future of sports in India (Image Source: IANS)
Indian Premier League (IPL) franchise Royal Challengers Bangalore (RCB) on Sunday announced the launch of RCB Innovation Lab, an initiative aimed at merging sports and lifestyle to shape the future of sports in India.
The Lab will focus on generating ideas, methodologies, and products that drive performance improvement and excellence both on and off the field.
To achieve this goal, RCB has partnered with LEADERS, an organizer of global sports communities, to connect influential people in sports to powerful ideas. The Lab will host a two-day meet that brings together the biggest names in sports, media, business, tech, and performance from over 15+ countries.