MRF becomes ICC partner for World Cup 2015

Chennai, Dec 1 (IANS) MRF Limited has become one of the leading global partners for the International Cricket Council (ICC) World Cup 2015, it was announced here Monday.

As a global partner, MRF will now have access to multiple branding opportunities at all game venues during the World Cup Feb 14-March 29 and at other promotional events held by the ICC across the world.

Speaking at a press conference, MRF Limited chairman and managing director K.M. Mammen said: "This is a historic moment for MRF and this association is a testimony to our commitment to cricket and its spirit."

"It is a matter of pride to be associated with the World Cup 2015 which is the pinnacle of one day cricket. This event will be followed by millions of passionate fans not only in India but all over the world."

ICC chairman N. Srinivasan said: "The ICC is delighted to welcome MRF on board as a global partner for the World Cup, through which the brand will reach consumers across the world. MRF is an active promoter of sport and by deciding to be associated with the ICC in challenging economic times, it has shown its faith and support in us as well as our pinnacle event."

"Through its MRF Pace Foundation Academy, which has worked alongside some of the fastest bowlers in world cricket, MRF also shares the ICC's commitment to continuous quality improvement," he added.

MRF already has a strong association with the sport for over 27 years and has contributed monumentally to the development of the game in the subcontinent through several path-breaking initiatives, including the MRF Pace Foundation.

"This is a strong tribute to our passion and ICC's trust in our ability to take cricket to the next level. We recognised the growing popularity of cricket amongst fans in key countries where MRF operates. Our premium products are all about delivering high performance and this association will further strengthen the relationship which we enjoy with all customers and key stakeholders across the world," said Koshy Varghese, executive vice-president, marketing, MRF.

"We intend on leveraging this partnership to bring further awareness to MRF as a global brand to millions of potential consumers and partners across the world."