The BCCI Marketing Committee received the bids here Tuesday for which a cumulative reserve price of Rs.120 crores over three seasons was set. The bidders were Times Internet Ltd., Multi Screen Media Pvt. Ltd. and Novi Digital Entertainment Pvt. Ltd.
“Our partnership with Novi Digital Entertainment Pvt. Ltd. augurs well for the IPL, as well as the millions of fans who follow the tournament and we are delighted to commence an association with the organisation whose bid was found to be the most deserving,” BCCI secretary Sanjay Patel said.
