Assam Needs You: Spectators at the ACA Stadium, Barsapara, witnessed a meaningful moment for victims of the floods during the Assam Premier League match between Guwahati Royals and Jorhat Stallions.
A RoboDog carrying the message “Assam Needs You” accompanied the players onto the field before the start of the match on Sunday. It was later seen moving around designated areas of the stadium, drawing the attention of spectators and television viewers to the continuing challenges faced by families affected by the floods in Assam.
The idea was to use the visibility of a major sporting occasion to carry an important humanitarian message beyond the stadium. Amid the excitement of the match, the RoboDog served as a gentle reminder that many communities across Assam are still dealing with the consequences of the floods and continue to require compassion, support and solidarity.
The message “Assam Needs You” was intended as an appeal to citizens, institutions and organisations across the country to keep Assam in their thoughts and contribute, in whatever way possible, towards relief, recovery and rehabilitation efforts.
With the match being broadcast live, the initiative also sought to take the message to a wider national audience. The distinctive visual of the RoboDog carrying the placard was intended to draw attention to the continuing human suffering caused by the floods and the long road to recovery faced by affected families.
The message “Assam Needs You” was intended as an appeal to citizens, institutions and organisations across the country to keep Assam in their thoughts and contribute, in whatever way possible, towards relief, recovery and rehabilitation efforts.
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It was a quiet reminder that even during moments of celebration, Assam’s affected families must not be forgotten—and that the responsibility of standing with them extends far beyond the boundaries of the cricket field.