India now exports 60 per cent of its sporting goods. While the global sports industry contributes approximately $600 billion annually, India\u2019s current share remains modest, and even moderate progress on this front could unlock substantial economic and social value. <\/p>\r\n\r\n
\u201cThe policy promotes innovation through startups, encourages CSR investments, supports domestic manufacturing, and fosters public-private partnerships,\" credit rating agency CareEdge Ratings said in the report.<\/p>\r\n\r\n
The Cabinet's approval of \u2018Khelo Bharat Niti 2025\u2019 (National Sports Policy \u2013 2025) will position India as a global sports leader, with aspirations for the 2036 Olympic Games. Replacing the 2001 policy, this initiative will stimulate growth in the sports goods manufacturing sector and enhance business opportunities for companies in the industry, the report added.<\/p>\r\n\r\n
The policy will incorporate return on investment (ROI) considerations for private entities, making their involvement in sports development both attractive and sustainable. Integrating sports equipment manufacturing sector with national schemes such as \u201cMake in India\u201d and \u201cAtmanirbhar Bharat\u201d will be emphasised to create better sports infrastructure, job opportunities, and enhance product quality and market competitiveness.<\/p>\r\n\r\n
\u201cKhelo Bharat Niti 2025 will boost demand for sports equipment across various disciplines. The sports goods manufacturing sector in India will benefit from the expansion of sports infrastructure in both urban and rural areas,\u201d said Puneet Kansal, Director, CareEdge Ratings.<\/p>\r\n\r\n
The policy will incorporate return on investment (ROI) considerations for private entities, making their involvement in sports development both attractive and sustainable. Integrating sports equipment manufacturing sector with national schemes such as \u201cMake in India\u201d and \u201cAtmanirbhar Bharat\u201d will be emphasised to create better sports infrastructure, job opportunities, and enhance product quality and market competitiveness.<\/p>\r\n\r\n
The Indian sports equipment manufacturing market is witnessing healthy growth, driven by factors such as rising disposable incomes, urbanisation, and government initiatives promoting sports participation. The expansion of e-commerce platforms, which makes sports equipment more accessible to consumers nationwide, further fuels the market, according to the report.<\/p>\r\n\r\n