Ashworth was previously the FA\u2019s director of elite development and then technical director for a six-year tenure between 2013 and 2019. More recently he spent five months as Manchester United sporting director before his abrupt departure in September.<\/p>\r\n\r\n
After holding key positions at three Premier League clubs, he returns to a newly created role with the FA, with strategic oversight across England men\u2019s and women\u2019s teams.<\/p>\r\n\r\n
He will also oversee the regeneration of St. George\u2019s Park, which will undergo a significant upgrade to its world-class performance facilities and pitches as England prepares to co-host UEFA Euro 2028.<\/p>\r\n\r\n
Reporting into FA CEO Mark Bullingham, Ashworth will work closely with men\u2019s technical director John McDermott and Kay Cossington\u2019s successor in the women\u2019s technical directorate.<\/p>\r\n\r\n
He will focus primarily on optimising the potential of the national football centre and building the long-term systems that underpin the FA\u2019s performance ambitions, from winning England teams to developing more homegrown coaches.<\/p>\r\n\r\n
\"Dan is a hugely influential and respected figure in the game, who has a long-standing commitment to England Football. We are very happy to welcome him back in this new role,\" said Bullingham.<\/p>\r\n\r\n
Ashworth\u2019s removal as sporting director had come as a huge shock after Manchester United had put in a lot of effort to snatch him from the hands of Newcastle United.<\/p>\r\n\r\n
\"Dan is a hugely influential and respected figure in the game, who has a long-standing commitment to England Football. We are very happy to welcome him back in this new role,\" said Bullingham.<\/p>\r\n\r\n
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