This latest milestone marks the Confederation\u2019s first logo evolution in more than 23 years and only the second time in history that the AFC corporate brand has transformed following the introduction of its \u2018shield\u2019 logo shortly after its formation in 1954, which was subsequently updated in 2001, the AFC informed in a release on Tuesday.<\/p>\r\n\r\n
Underlining the AFC\u2019s commitment to engage with the most populous Continent and the largest football community in the world through the power of the beautiful game, the goal of the AFC\u2019s new corporate brand identity is to establish a more modern, sophisticated and refined presence whilst also strengthening its connection with tomorrow\u2019s generation of passionate fans, players and all stakeholders.<\/p>\r\n\r\n
AFC President Shaikh Salman bin Ebrahim Al Khalifa, who alongside the AFC Executive Committee was presented with the new visual identity at its fifth meeting last month, said: \u201cAcross all levels of football, whether it is through the revamped club and national teams\u2019 competitions, or the reforms of the AFC Statutes and the enhanced support to our Member Associations and Regional Associations, there is no denying that the AFC is at a pivotal point in our growth.<\/p>\r\n\r\n
\u201cNever in the history of the Asian game have we introduced more strategic reforms than we have in recent years, so it is vital for us to embrace a new identity and brand that truly reflects the transformative journey that we are well poised to undertake in the coming decade.<\/p>\r\n\r\n
\u201cOur Vision for the future remains resolute: we want to be a model Confederation in the world of football, we want to ensure our Asian teams succeed on the world stage, and to confirm football as Asia\u2019s number one sport, and this new logo represents our bold ambitions to take the Asian game to unparalleled levels of excellence and success,\" he said. \u201cOn behalf of the Asian football family, I would like to express my best wishes to the valued stakeholders of Asian football \u2013 from our passionate fans, our world-class players and officials, our valued sponsors, broadcast and media partners \u2013 for a prosperous new year and I rally everyone to embark on this new and exciting future with the AFC.\u201d<\/p>\r\n\r\n
The AFC connects the largest, most diverse Continent on the planet through football. Bringing together and uniting the best of Asian football, the AFC acts as the connective thread that runs across this incredibly rich, diverse, and vibrant tapestry. It is the heartbeat of this living, breathing network, the thread that binds Asian football together and drives it forward. The AFC\u2019s new logo is a bold embodiment of the brand idea: \u201cConnecting Asia through the Power of Football\u201d. Inspired by the unifying spirit of the game, the design captures the essence of football as a universal connector, with the AFC serving as the thread that weaves the Continent together.<\/p>\r\n\r\n
The logo\u2019s distinctive mark represents a dynamic thread or ribbon, tracing the fluid movements of players on the pitch, which seamlessly folds to form the letters \u2018AFC,\u2019 creating a visually striking and meticulously crafted logomark that reflects the essence of the Confederation\u2019s identity, the AFC release informed. Brought to life through a vibrant combination of solid colours and gradient treatments, and complemented by a refreshed colour palette, the logo exudes strength, confidence, and modernity. It delivers a premium aesthetic that resonates with the gravitas and recognition the AFC deserves, not just across Asia, but on the global stage.<\/p>\r\n\r\n
The AFC connects the largest, most diverse Continent on the planet through football. Bringing together and uniting the best of Asian football, the AFC acts as the connective thread that runs across this incredibly rich, diverse, and vibrant tapestry. It is the heartbeat of this living, breathing network, the thread that binds Asian football together and drives it forward. The AFC\u2019s new logo is a bold embodiment of the brand idea: \u201cConnecting Asia through the Power of Football\u201d. Inspired by the unifying spirit of the game, the design captures the essence of football as a universal connector, with the AFC serving as the thread that weaves the Continent together.<\/p>\r\n\r\n
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