{
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    "title": "Indian garment company to sponsor West Indies cricket team",
    "lang": "en",
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    "cup_year": "2015",
    "article_type": "General",
    "excerpt": "Yepme, an India-based online shopping company, will sponsor the West Indies team for the World Cup",
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    "editor1": "<p style=\"text-align: justify;\"><span style=\"font-size:14px;\"><span style=\"font-family:arial,helvetica,sans-serif;\">St. John&rsquo;s (Antigua), Jan 28 (IANS) Yepme, an India-based online shopping company, will sponsor the West Indies team for the World Cup, its cricket board has announced.<\/span><\/span><\/p>\r\n\r\n<p style=\"text-align: justify;\"><span style=\"font-size:14px;\"><span style=\"font-family:arial,helvetica,sans-serif;\">&ldquo;We welcome Yepme to the West Indies cricket family of sponsors and partners for the world&rsquo;s premier cricket event - the ICC Cricket World Cup,&rdquo; the West Indies Cricket Board&#39;s (WICB) commercial manager Nelecia Yeates said Tueday, reports CMC.<\/span><\/span><\/p>\r\n\r\n<hr \/>\r\n<p style=\"text-align: center;\"><strong><span style=\"font-size:14px;\"><span style=\"font-family:arial,helvetica,sans-serif;\">Also read&rArr;<a href=\"http:\/\/www.cricketnmore.com\/cricket-news\/steven-smith-collects-allan-border-medal--6592\">Steven Smith collects Allan Border medal<\/a><\/span><\/span><\/strong><\/p>\r\n\r\n<hr \/>\r\n<p style=\"text-align: justify;\"><span style=\"font-size:14px;\"><span style=\"font-family:arial,helvetica,sans-serif;\">&ldquo;We look forward to a mutually beneficial association as the West Indies team remains one of the most attractive cricket teams in the world and will be one of the favourite teams in the World Cup&rdquo;.<\/span><\/span><\/p>\r\n\r\n<p style=\"text-align: justify;\"><span style=\"font-size:14px;\"><span style=\"font-family:arial,helvetica,sans-serif;\">Yepme, established in April 2011, is headquartered in Haryana and specialises in online retailing of men and women&rsquo;s garments and accessories.<\/span><\/span><\/p>\r\n\r\n<p style=\"text-align: justify;\"><span style=\"font-size:14px;\"><span style=\"font-family:arial,helvetica,sans-serif;\">&quot;We are very excited about this sponsorship with West Indies team in the ICC World Cup. Being the third largest sports tournament in the world which will be seen in more than 182 countries, it&rsquo;s a huge opportunity for Yepme to strengthen its vision as a global brand,&rdquo; said Sandeep Sharma, founder and chief operations officer of Yepme.<\/span><\/span><\/p>\r\n\r\n<p style=\"text-align: justify;\"><span style=\"font-size:14px;\"><span style=\"font-family:arial,helvetica,sans-serif;\">&ldquo;With a viewership of over one billion in the last tournament, we are expected to get guaranteed exposure making it a very profitable investment&rdquo;.<\/span><\/span><\/p>\r\n",
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    "created": "2015-02-10 21:19:00",
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