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    "title": "PAYBACK India ropes in Yuvraj as ambassador",
    "lang": "en",
    "series": "1",
    "cup_year": "2019",
    "article_type": "General",
    "excerpt": "New Delhi, Sep 24 India's 2011 World Cup hero Yuvraj Singh has been roped in as brand ambassador of PAYBACK India, the multi-brand loyalty programme which launched a consumer campaign - \u2018PAYBACK",
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    "editor1": "<p><strong>New Delhi, Sep 24<\/strong> India&#39;s 2011 World Cup hero Yuvraj Singh has been roped in as brand ambassador of PAYBACK India, the multi-brand loyalty programme which launched a consumer campaign - &lsquo;PAYBACK Chalao.<\/p>\r\n\r\n<p>&quot;It has been an absolute pleasure to be associated with PAYBACK. The brand is a pioneer and an industry leader. They run a unique loyalty programme and are singularly focused on making the lives of their members more rewarding and fun. I look forward to an engaging partnership as PAYBACK forges ahead with the growth of its consumer and partner base in India,&quot; Yuvraj said in a statement.<\/p>\r\n\r\n<p>The campaign is aimed at building excitement around the ease of earning and redeeming PAYBACK points at over 100+ brands via the new PAYBACK mobile app.<\/p>\r\n\r\n<p>Currently, the PAYBACK network has brands across several categories and in-store as well as online channels.<\/p>\r\n",
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    "created": "2019-09-24 17:00:21",
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