{
    "id": "52042",
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    "title": "IPL registers 13.5% growth in 2019 as compared to 18.87% in 2018",
    "lang": "en",
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    "cup_year": "2019",
    "article_type": "General",
    "excerpt": "Sep 19 (CRICKETNMORE) The cash-rich Indian Premier League (IPL) has seen its growth slow down to 13.5 percent in the overall value this year, according to the Duff & Phelps IPL Brand Valuation report ",
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    "editor1": "<p><strong>Sep 19 (CRICKETNMORE)<\/strong> The cash-rich Indian Premier League (IPL) has seen its growth slow down to 13.5 percent in the overall value this year, according to the Duff &amp; Phelps IPL Brand Valuation report 2019. The league saw 18.87 percent growth in brand valuation in 2018 and in 2017 was valued at Rs 33,912.34 crore approximately.<\/p>\r\n\r\n<p>However, there was an increase in the overall value to Rs 47,500 crore this year from Rs 41,800 crore in 2018.<\/p>\r\n\r\n<p>Duff &amp; Phelps the global advisor that protects, restores and maximizes value for clients, on Thursday announced findings from its IPL Brand Valuation Report 2019, a comprehensive study on brand values in the league.<\/p>\r\n\r\n<p>While reigning champions Mumbai Indians continued to top the charts for the fourth time with an 8.5% increase in brand value at Rs 809 crores, Kolkata Knight Riders and Royal Challengers Bangalore recorded an 8% decrease in brand value to reach Rs 630 crores and Rs 595 crores respectively.<\/p>\r\n\r\n<p>Chennai Super Kings&#39; brand value went up by 13.1 percent. CSK is valued at Rs 732 crore in 2019 which was Rs 647 crore in 2018.<\/p>\r\n\r\n<p>Delhi Capitals, which reached the playoffs this time, was the other big gainer with 8.9 percent rise in brand value. The team&#39;s value grew from Rs 343 crore last year to Rs 374 crore in 2019.<\/p>\r\n\r\n<p>An increase of 20% in advertising revenues this year and the recently renewed PayTM title sponsorship deal (which has fetched an increase of 58% on a per-match basis over the last deal) are testaments to the continued popularity of IPL.<\/p>\r\n\r\n<p>This has resulted in a steady increase in the value of the ecosystem (which grew by 13.5% in INR terms).<\/p>\r\n\r\n<p>Varun Gupta, Asia Pacific Leader for Valuation Advisory Services and India Country Leader, Duff &amp; Phelps, said, &quot;Our IPL brand values report reflects the evolution of the modern cricket business paradigm.<\/p>\r\n\r\n<p>&quot;As we move into the second decade of IPL, the league has transitioned from being a startup to being a more mature, stable and profitable business. An increase of 20% in advertising revenues this year and the recently renewed PayTM title sponsorship deal (which has fetched an increase of 58% on a per-match basis over the last deal) are testaments to the continued popularity of IPL.<\/p>\r\n\r\n<p>&quot;This has resulted in a steady increase in the value of the ecosystem (which grew by 13.5% in INR terms). However, for growth trajectories to maintain their momentum, all teams need to focus on their on-field performance while continuing to broaden their footprint, forge relationships and generate revenue opportunities in growth markets.&quot;<\/p>\r\n",
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    "seo_desc": "Sep 19 (CRICKETNMORE) The cash-rich Indian Premier League (IPL) has seen its growth slow down to 13.5 percent in the overall value this year, according to the Duff & Phelps IPL Brand Valuation report ",
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    "created": "2019-09-19 21:15:49",
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