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    "title": "Masaba Gupta joins hands with father Viv Richards for fashion line",
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    "excerpt": "Masaba Gupta, one of the promising young designers in the Indian fashion world, has now joined hands with her father, cricketing ",
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    "editor1": "<p><span style=\"font-size:16px\"><span style=\"font-family:arial\">&nbsp;Mumbai, Nov 15 (IANS) Masaba Gupta, one of the promising young designers in the Indian fashion world, has now joined hands with her father, cricketing legend Viv Richards to design a sportswear line.<\/span><\/span><\/p>\r\n\r\n<p><span style=\"font-size:16px\"><span style=\"font-family:arial\">&ldquo;Excited to share that my sportswear line launching in 2015 will be co-designed by @vivrichards56 !#vivXmasaba #Woot,&rdquo; she tweeted Saturday.<\/span><\/span><\/p>\r\n\r\n<p><span style=\"font-size:16px\"><span style=\"font-family:arial\">Masaba, daughter of former West Indies cricketer Richards and actress Neena Gupta, gave a hint of the latest collaboration Friday evening by tweeting: &ldquo;So before I tell you all my new collaboration tomorrow, here&#39;s a hint- a line co-designed by one of the greatest EVER entertainers in sport!&rdquo;<\/span><\/span><\/p>\r\n\r\n<p><span style=\"font-size:16px\"><span style=\"font-family:arial\">Known for quirky prints with feminine drapes and silhouettes, Masaba was previously the creative director of the brand Satya Paul.<\/span><\/span><\/p>\r\n\r\n<p><span style=\"font-size:16px\"><span style=\"font-family:arial\">Masaba made her foray into the fashion industry with GenNext fashion show at the 2009 Lakme Fashion Week. Her collection helped her win the most promising designer award at the event. It was followed by the launch of her flagship store in 2010.<\/span><\/span><\/p>\r\n",
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    "created": "2015-02-08 00:32:00",
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