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    "id": "4323",
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    "title": "Sachin breaks record again - this time with his book",
    "lang": "en",
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    "excerpt": "Mumbai, Nov 7 (IANS) Sachin Tendulkar's autobiography \"Playing It My Way\", released Thursday, has broken all records of an adult hardback on pre-order subscriptions across both fiction and non-fiction categories, a statement from the publishers said Friday.",
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    "editor1": "<p><span style=\"font-size:14px\"><span style=\"font-family:arial\">Mumbai, Nov 7 (IANS)&nbsp;Sachin Tendulkar&#39;s autobiography &quot;Playing It My Way&quot;, released Thursday, has broken all records of an adult hardback on pre-order subscriptions across both fiction and non-fiction categories, a statement from the publishers said Friday.<br \/>\r\n<br \/>\r\nTendulkar&#39;s book has broken the mark set by Steve Jobs&#39; biography by Walter Isaacson, which had sold 130,000 copies.<br \/>\r\n<br \/>\r\nAccording to reports, on the day of release and before sales began, 150,000 copies had already been pre-ordered to Hachette India, the publishers of the book -- already pulling ahead of both pre-order and lifetime sales of the top hardbacks Dan Brown&#39;s Inferno, Walter Issacson&#39;s Steve Jobs and JK Rowling&#39;s Casual Vacancy.<br \/>\r\n<br \/>\r\n&quot;It is no surprise that the master blaster&#39;s pen talks up records at the same pace as his bat. We&#39;re delighted that he has now notched up a thousand hundreds on debut, and we&#39;re sure that this innings has only just begun,&quot; Thomas Abraham, managing director, Hachette India, said, in a statement.<\/span><\/span><\/p>\r\n",
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    "alt_img": "Playing It My Way",
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    "created": "2015-02-08 07:31:00",
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