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    "title": "Won't sign with brands I don't consume, says Virat Kohli",
    "lang": "en",
    "series": "1",
    "cup_year": "2018",
    "article_type": "General",
    "excerpt": "New Delhi, May 22 (CRICKETNMORE) - Cricket captain Virat Kohli says being a brand ambassador comes with its share of responsibilities. Virat has launched the first performance footwear from the brand evoSpeed One8 for Puma.  Asked if being a brand ambassador",
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    "editor1": "<p><strong>New Delhi, May 22 (CRICKETNMORE) -&nbsp;<\/strong>Cricket captain Virat Kohli says being a brand ambassador comes with its share of responsibilities.<\/p>\r\n\r\n<p>Virat has launched the first performance footwear from the brand evoSpeed One8 for Puma.&nbsp;<\/p>\r\n\r\n<p>Asked if being a brand ambassador is a huge responsibility, Virat told IANS in an e-mail interview: &quot;I certainly believe that being a brand endorser comes with its share of responsibilities. While endorsing a brand, you are essentially putting your stamp of approval on it, and asking your fans to follow suit and use it.&nbsp;<\/p>\r\n\r\n<p>&quot;Personally, I do not believe in representing something that I myself do not use, which is a main reason why I do not sign on with brands that I do not consume,&quot; he added.&nbsp;<\/p>\r\n\r\n<p>Talking about his evoSpeed One8, he says he has been a part of it since the beginning.&nbsp;<\/p>\r\n\r\n<p>&quot;In case of evoSpeed One8, I have been involved right from the development phase of the footwear, and I am happy to see the product come to life,&quot; he added.&nbsp;<\/p>\r\n\r\n<p>On the work front, Virat&#39;s team Royal Challengers Bangalore (RCB) has been knocked out of the ongoing Indian Premier League.<\/p>\r\n",
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    "created": "2018-05-22 15:25:01",
    "updated": "2018-09-06 12:25:39",
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