\u201cThe tournament captivated fans around the world, generating 5.2 billion video views, a dramatic leap from the 1.5 billion achieved during the 2024 ICC Women\u2019s T20 World Cup. Social media engagement soared to 279 million interactions, more than triple last year\u2019s figure (84 million), while the ICC website and app attracted 8.5 million unique visitors, up from 3 million in 2024,\u201d the ICC said.<\/p>\r\n\r\n
\u201cThe title-winning campaign by Team India became a rallying point for millions, with raw, emotional moments from the field resonating deeply with fans. The winning moment alone amassed over 87 million views, while the jubilant scenes from the semi-final surpassed 70 million. Powerful images of sportsmanship after the final gathered 40 million views, and a heart-stirring celebration featuring legendary former players crossed 30 million views,\u201d it added.<\/p>\r\n\r\n
Never-before-seen camera angles and cinematic content also went viral worldwide, including one clip that exploded across platforms and even drew reactions from the players themselves.<\/p>\r\n\r\n
Sanjog Gupta, ICC CEO, said, \u201cThe ICC Women\u2019s Cricket World Cup 2025 has redefined what is possible for women\u2019s sport on the global stage. The scale of digital engagement reflects not just the passion of fans, but the power of the athletes, the stories, and the cricket they produced. This tournament has ignited a deeper emotional connection with audiences worldwide and accelerated the momentum of women\u2019s cricket in an unprecedented way.<\/p>\r\n\r\n
\u201cThese results reaffirm our long-term commitment to elevating the women\u2019s game, through stronger events, broader access, greater investment and a digital strategy that brings fans closer to every moment.\u201d<\/p>\r\n\r\n
Sanjog Gupta, ICC CEO, said, \u201cThe ICC Women\u2019s Cricket World Cup 2025 has redefined what is possible for women\u2019s sport on the global stage. The scale of digital engagement reflects not just the passion of fans, but the power of the athletes, the stories, and the cricket they produced. This tournament has ignited a deeper emotional connection with audiences worldwide and accelerated the momentum of women\u2019s cricket in an unprecedented way.<\/p>\r\n\r\n
These milestone numbers reflect the accelerating rise of women\u2019s cricket, the deepening connection between players and fans, and the transformative impact of immersive, digital-first storytelling on the global growth of the women\u2019s game.<\/p>\r\n\r\n