Featuring world-class stars Ellyse Perry (Australia), Hayley Matthews (West Indies), Lauren Bell (England), and Richa Ghosh (India) \u2014 with a special cameo from cricket legend Andrew Flintoff \u2014 the campaign showcases the infectious energy a country feels when a World Cup comes to town.<\/p>\r\n\r\n
The tournament is set to offer hundreds of thousands of fans the chance to see the world\u2019s best cricketers in action at world-class venues up and down the country, and is a huge opportunity to propel women\u2019s cricket firmly into the mainstream.<\/p>\r\n\r\n
The campaign launch coincides with tickets going on general sale for the competition. England and Wales will play host to the best cricketing talent with 33 matches over 24 days from the tournament opener on 12 June at Edgbaston, Birmingham, to the final at Lord\u2019s on 5 July. With demand already high across all matches, fans are encouraged to secure tickets early for what promises to be a historic moment in women\u2019s sport.<\/p>\r\n\r\n
England fast bowler, Lauren Bell, said: \u201cFor me, Catch the Spirit means big crowds, big moments and big energy! Watching the girls win the 2017 World Cup is what motivated me to become a cricketer, and the opportunity to inspire fans across the country next summer is huge.<\/p>\r\n\r\n
\u201cWe\u2019ve seen the amazing impact the Lionesses have had on football, particularly after their home Euros \u2013 and we want this to be cricket\u2019s moment!\u201d<\/p>\r\n\r\n
Australia's all-rounder, Ellyse Perry, added: \u201cWorld Cups are not just about the action on the field \u2014 it\u2019s about the vibe it brings to cities, communities and families. Any world cricket event is special, and next year\u2019s tournament promises to be incredible. Fans won\u2019t want to miss out!\u201d<\/p>\r\n\r\n
From packed stadiums to grassroots celebrations, Catch the Spirit invites fans to embrace cricket\u2019s atmosphere, energy, and inclusivity. India\u2019s Richa Ghosh shared: \u201cIt\u2019s all about the fans \u2014 the energy, the cheering, the noise. It\u2019s going to be amazing to play in England and feel that vibe.\u201d<\/p>\r\n\r\n
Australia's all-rounder, Ellyse Perry, added: \u201cWorld Cups are not just about the action on the field \u2014 it\u2019s about the vibe it brings to cities, communities and families. Any world cricket event is special, and next year\u2019s tournament promises to be incredible. Fans won\u2019t want to miss out!\u201d<\/p>\r\n\r\n
Jay Shah, ICC Chairman, said: \u201cThis campaign captures the energy of a World Cup and the spirit of global competition, brought to life by some of women\u2019s cricket\u2019s biggest stars and the unmistakable charisma of Freddie Flintoff. With world-class players from across the globe, and an incredible atmosphere that England and Wales will bring, next year\u2019s tournament promises unforgettable moments for fans everywhere. This campaign is a celebration of that infectious spirit!\u201d<\/p>\r\n\r\n