﻿{
    "id": "173668",
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    "title": "Cricket's Indian Premier League Value Surges To $18.5 Billion: Report",
    "lang": "en",
    "series": "1",
    "cup_year": "2025",
    "article_type": "General",
    "excerpt": "The Indian Premier League&#39;s business value has been estimated at $18.5 billion with reigning champions Royal Challengers Bengaluru its wealthiest franchise, according to a report by an investment ",
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    "editor1": "<p>The Indian Premier League&#39;s business value has been estimated at $18.5 billion with reigning champions Royal Challengers Bengaluru its wealthiest franchise, according to a report by an investment bank.<\/p>\r\n\r\n<p>The world&#39;s richest cricket tournament has been a top revenue earner for the Board of Control for Cricket in India (BCCI) and in 2020 was estimated to generate more than $11 billion a year for the Indian economy.<\/p>\r\n\r\n<p>According to US investment bank Houlihan Lokey, which has valued several sports franchises around the world, the brand value of the 10-team T20 franchise tournament has seen a sharp rise of 13.8 percent to $3.9 billion over the past year.<\/p>\r\n\r\n<p>Bengaluru, who along with star player Virat Kohli won their first IPL title this year, have overtaken five-time winners Chennai Super Kings and Mumbai Indians to achieve a brand value of $269 million.<\/p>\r\n\r\n<p>Mumbai is second with $242 million, followed by Chennai at $235 million.<\/p>\r\n\r\n<p>The Houlihan Lokey report called the IPL &quot;a global phenomenon&quot; that has become more than just a cricket league.<\/p>\r\n\r\n<p>&quot;The IPL continues to set benchmarks in sports business. Franchise valuations have soared, media rights deals have reached record highs, and brand partnerships have diversified across sectors,&quot; Harsh Talikoti from Houlihan Lokey, said in a statement.<\/p>\r\n\r\n<p>&quot;The league&#39;s ability to attract global investors and sponsors reflects its status as a premier sports property with enduring appeal.&quot;<\/p>\r\n\r\n<p>Bengaluru beat Punjab Kings for the title at the world&#39;s biggest cricket stadium in Ahmedabad in June to conclude the 18th edition of the league.<\/p>\r\n\r\n<p>The report said the 2025 final had more than 678 million views on the official streaming platform JioHotstar, surpassing the India-Pakistan clash during the Champions Trophy in February this year.<\/p>\r\n\r\n<p>The IPL, which is broadcast around the world and features top international stars such as Australia&#39;s Pat Cummins and England&#39;s Jos Buttler, mixes sport and showbusiness in a glitzy format, with a number of teams fronted by Bollywood movie superstars.<\/p>\r\n\r\n<h5><b>Also Read: <\/b> <a href=\"https:\/\/www.cricketnmore.com\/live-cricket-score\">LIVE Cricket Score<\/a><\/h5><p>Since it launched in 2008 it has inspired a range of other franchise-based leagues in India in sports as diverse as boxing, badminton, poker and kabaddi, and spawned copycat cricket tournaments elsewhere.<\/p>\r\n",
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    "created": "2025-07-09 13:38:49",
    "updated": "2025-07-09 13:38:49",
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