Season 3 now sets the stage for grassroots growth, new talent discovery, and a broader global expansion of Ultimate Kho Kho, as international players join the league for the first time.<\/p>\r\n\r\n
UKK became India\u2019s first indoor league to use spider cam technology, delivering dynamic, cinematic visuals that elevated both the broadcast and in-stadium experience.<\/p>\r\n\r\n
\"Kho Kho\u2019s global rise is no longer aspirational; it\u2019s now being recognised as part of the international sports conversation. Ultimate Kho Kho has been instrumental in creating a structured, competitive, and broadcast-ready format that\u2019s expanded the sport\u2019s appeal far beyond its traditional base.<\/p>\r\n\r\n
\"With international players entering the league and India\u2019s golden dominance at the World Cup fresh in memory, Season 3 is a pivotal moment. It signals the sport\u2019s readiness to evolve from a national movement into a globally scalable and commercially viable sporting property,\u201d said Sudhanshu Mittal, president of the Kho Kho Federation of India.<\/p>\r\n\r\n
With emerging sports seeing a 24 per cent surge in 2024, UKK has positioned itself as a frontrunner in India\u2019s sports entertainment scene. Riding on two high-impact seasons, the league reached a cumulative audience reach of 164 million, with 41 million domestic and 64 million global viewers across TV and OTT.<\/p>\r\n\r\n
On digital platforms, UKK clocked over 60 million interactions and 225 million video views, making it one of India\u2019s fastest-growing non-cricket sports leagues.<\/p>\r\n\r\n
Speaking on the occasion, Amit Burman, promoter, Ultimate Kho Kho, said, \"From creating a professional platform for homegrown talent to now welcoming players from across the world, Season 3 marks a defining chapter. It reflects how far the league has come and how India is ready to take its indigenous sport onto the world stage in a credible, scalable, and sustainable way. This is the roadmap we had envisioned, and we\u2019re only gaining momentum.\"<\/p>\r\n\r\n
On digital platforms, UKK clocked over 60 million interactions and 225 million video views, making it one of India\u2019s fastest-growing non-cricket sports leagues.<\/p>\r\n\r\n
Also Read: <\/b> LIVE Cricket Score<\/a><\/p>\r\n\r\n